MALAYSIAN dairy brand, Farm Fresh Bhd was once again named Brand of the Year in Dairy Products category at the 2025-2026 World Branding Awards ceremony held at Osaka City Museum of Fine Arts recently.
This is their third win since their first one in 2022. Farm Fresh is again the sole winner in the Dairy Products category from Malaysia to be selected for this year’s award.
The World Branding Awards is the premier awards programme of the World Branding Forum and winners are judged through three streams – brand valuation, consumer market research and public online voting.
This year, an impressive 91,000 consumers across 66 countries and all seven continents cast their votes to honour the brands they trust and love most.
“Being awarded Brand of the Year, especially with 70% of the vote driven by consumers, is more than a milestone; it’s a significant achievement rooted in public trust.
“When consumers voted for a brand, it’s not just recognition; it’s validation. Public voting is the ultimate form of brand affirmation: it transforms perception into proof, marketing into meaning, and presence into trust,” World Branding Forum global chairman Richard Rowles.
Loi (left) receiving the Brand of the Year award in the Dairy Products category for Farm Fresh Bhd at the 2025-2026 World Branding Awards ceremony, held recently at the Osaka City Museum of Fine Arts.
Farm Fresh Bhd’s group chief executive officer and managing director Loi Tuan Ee said, “We started as a small Malaysian farm with a big dream.
“Today, receiving this global recognition for the third time is a proud moment, not just for Farm Fresh but for every Malaysian who believes in supporting our local dairy brand.
“We are deeply grateful for the continued trust and we will remain committed to honour the trust, by fulfilling our brand promise of providing quality, natural ingredients that are free from preservatives, artificial colourings, flavourings and hidden sugar,” he said.
He added: “We dedicate this win to our team, our farmers and our consumers who choose fresh, sustainable dairy. Awards like this remind us that our efforts truly make a difference.”
Farm Fresh Bhd is Malaysia’s largest homegrown dairy company. Through its subsidiaries, the group operates on a “grass-to-glass” model that engages in the business activities of farming, manufacturing and distributing various dairy and plant-based products.
Since its founding in 2009, Farm Fresh has steadily expanded across the entire grass-to-glass value chain, becoming one of Malaysia’s most iconic homegrown brands, offering pure dairy products to Malaysians, free from preservatives and artificial additives, delivered fresh to supermarket shelves.
Farm Fresh currently operates its dairy farms in both Malaysia as well as Australia, across 2023.4ha of land, with a total herd size of more than 13,000 dairy cows and bulls.
The company has introduced 216 products across various brands including Farm Fresh, Master Barista, Henry Jones, Yarra Farm, Yarra by Farm Fresh and Nubian Goat’s Milk, Jom Cha by Farm Fresh, St David Dairy (Australia), Inside Scoop and Sin Wah Ice Cream.
Farm Fresh’s robust market presence extends across various product segments, from ready-to-drink (RTD) chilled and ambient products to yoghurts, plant-based alternatives and ice cream. Growth has been driven by investments in research and development (R&D), enabling them to introduce various new products, including a powder variant of Farm Fresh Grow, Australian organic milk, consumer packaged goods (CPG) ice cream, chocolate malt beverage newly launched cultured milk and butter.
Having ascended to the position of Malaysia’s largest integrated producer of dairy products, Farm Fresh is poised to further expand their presence within the Asia Pacific region.
The group exports its ready-to-drink dairy and plant-based products to Singapore, Brunei, the Philippines and Cambodia. The group has also done reverse investments in its farms and milk processing plant in Australia, enabling the group to export the milk ingredients from its factory in Victoria, Australia to Malaysia, the Philippines and other global customers including in the Middle East.
Among others, Farm Fresh has also commenced operations at its new factory in the Philippines, producing pasteurised milk for the Metro Manila region.
All the efforts of doing well have culminated in Farm Fresh being awarded platinum award in the Beverage-Dairy category for the fourth consecutive year, Putra Brand Marketer of the Year and Putra Brand Icon of the Year at the prestigious 2024 Putra Brand Awards. Winning Platinum for the fourth consecutive year solidifies Farm Fresh’s position as Malaysia’s No.1 dairy brand. This recognition reflects the unwavering support from the customers who have been with Farm Fresh since the beginning. These accolades inspire the group to continue innovating while staying true to their promise of delivering fresh, wholesome dairy products. Beyond boosting its credibility, these awards reinforce Farm Fresh’s responsibility to uphold the highest standards, ensuring that every product meets the expectations of valued consumers.