Beyond his own collections, Tay has created exclusive designs for corporate and institutional clients, often seeing his prints applied in unexpected ways.
Among his favourites are a bespoke mahjong set for luxury watchmaker Patek Philippe and a commissioned guest room at The Fullerton Hotel, where he designed Peranakan-inspired wallpaper, artwork, cushion covers and lampshades.
His portfolio also includes commemorative gifts for government agencies, apparel for diplomatic events and custom-designed products celebrating international partnerships.
“I’m honoured to be entrusted with these projects. We’ve also had the privilege of representing Singapore through design at overseas showcases, presenting collections inspired by Singapore and Peranakan culture across fashion, homeware and lifestyle products. Those opportunities have allowed us to share Singapore’s creative identity with audiences around the world.”
TRUSTING THE PROCESS
When Onlewo began 11 years ago, Tay’s ambitions were refreshingly modest.
“I simply wanted to see my designs become beautiful, useful things. There was never a grand plan to build a big company.”
Instead of chasing trends or fast fashion, he has grown the brand steadily, focusing on products with lasting meaning.
The journey, however, was far from easy.
“As a self-taught designer, I had to build everything from scratch. There were no shortcuts, and many people were understandably sceptical. Still, I trusted my instincts.”
Wallpaper, in particular, tested that resolve.
“Many people didn’t believe there was a market for Singapore-inspired designer wallpaper.”