Rue Madame: Bringing the ‘cool French girl’ style from Hong Kong to Singapore’s heartlands

She recalls the hustle of the early days where she would multi-task as the salesperson, buyer, accountant and even the in-store cleaner. But this gave her essential insights into the mindsets of her target market, which she credits to the group’s longevity.

“Rue Madame is a special destination place that maybe takes a bit of risk in fashion but always with the mindset of our clients who are basically a group of women who are obsessed with fashion. Everywhere we go, we speak to people to find the best brands and that is how we get them into our stores,” said Zagury.

Over the years, the multi-label concept store has expanded to seven locations across Hong Kong, China and Singapore. The Singapore stores are located in Takashimaya Shopping Centre and Cluny Court. She speaks with pride of the store’s track record at introducing new-to-market brands to Asia before they became mainstream here  these include APM Monaco, Sandro and Maje.

Now, some of the brands she believes is poised for the spotlight in Asia include Farm Rio, a bright and breezy Brazilian label known for its cheerful prints and French label Sessun, which has a knack for feminine, functional pieces that blend eclectic prints with earthy tones.

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