KUALA LUMPUR: Theme park operators have called on the government to reform laws affecting the industry to boost tourism in Malaysia.
The Malaysian Association of Theme Parks and Family Attractions (Matfa) has also urged for clarification on the overuse of the term “theme park” to distinguish between theme parks, amusement parks, water parks, and other entertainment venues to ensure accurate industry representation.
Matfa chairman Tan Sri Richard Koh said more importantly, archaic laws affecting the industry needed to be amended.
“The industry is regulated by a law from 1953, which imposes a 25% tax on family attractions.
“It is a law originally targeting vice activities such as gambling,” he said in a statement on Monday (March 10).
Koh explained these were “sin taxes” meant for night entertainment venues and that such laws undermine affordability and deter investments in the industry.
Koh cited healthy recreational spaces for families, educational playlands for children, and zoos as examples of attractions affected by the outdated law.
“The industry has benefited hotels, restaurants, airlines, malls, and many other businesses, as well as created many jobs,” he said.
Furthermore, Koh noted that theme parks had changed tremendously, with digital and AI investments playing a key role in making them more attractive.
“For example, traditional Ferris wheels need refitting with synchronised lighting to remain appealing to visitors,” he explained.
Koh is the founder of JungleGym Playland and The Top Penang and has been involved in iconic projects such as Universal Studios Singapore and Sunway Lagoon.
He stressed that the industry needs government support, as it plays a crucial role in Malaysia’s tourism sector, generating billions of ringgit and supporting over 50,000 jobs.
“With Visit Malaysia Year 2026 coming, we urge the government to back the industry to be more effective to compete better in the region,” he added. – Bernama