It’s a world of a difference from Tsujiri’s first few stores in Singapore, when the brand was first introduced in 2012. Back then, Tsujiri had a no-frills flagship shop at 100AM, and the rest of its branches mainly operated as takeaway kiosks. Except for the Clarke Quay outlet, all the original older branches have since closed down.
Now, all five of Tsujiri’s outlets are proper cafes. The reason for the revamp was a transfer of ownership – Tsujiri’s Marketing Manager, Muhammed Hafiz Amran, 33, tells 8days.sg that the “current owner is Singaporean (the ex-owner was Japanese), although we still follow the directions and get our inventory (like tea leaves and matcha powder) from Tsujiri’s HQ in Japan”. The current boss, Andrew Goh, 48, also owns multiple Chateraise branches as a franchisee.