Yasirah also enjoys seeing customers stop in their tracks to read aloud the description on the posters she designed.
“Through reading these signs, we’re helping customers remember the product. So when they see the product, they already know how it’s going to be and can visualise using it. And the next time they come to the store, they know they should read the description (on other signs) again,” she said.
In particular, customers are tickled by signs when they can relate to the Donpen and Donko drawn, Brenda has noticed. She recalled a customer’s exceptionally enthusiastic reaction to seeing Donpen, drawn with long nose hair, promoting a nose hair trimmer.
“Even though Don Don Donki always seems to customers like it’s very messy, all over the place, like a maze, we hope that with our POP, they will really look through one product at a time,” she added.
“From a store that’s very empty and has nothing, to a store that’s full of products on the gondola with our signage… it’s just so satisfying how the POP beautifies the stores.”
But it’s not just about beauty, in my view as a Don Don Donki regular. The intentionally hand-drawn signs, each a tangible piece of carefully crafted art, ultimately retain something core to the retail experience that’s been lost to the efficiency of e-commerce: Fun.