SINGAPORE — Local production company Xtreme Media won the inaugural Asia TV Forum & Market Formats Pitch competition. The company claimed a prize worth $14,100 (S$20,000) comprising a SGD3,500 cash award and SGD 16,500 customized consultancy package from all3media international.
The winning format “Hit It,” is pitched as a weekly series. Each episode will feature two teams pitted against each other in a series of high-pressure comedic challenges that put a spin on sports. It was rewarded for its originality, creativity and ability to be adapted across the world.